Building Web Sites All-in-One For Dummies® (2 page)

BOOK: Building Web Sites All-in-One For Dummies®
7.92Mb size Format: txt, pdf, ePub
ads

Book V: Chapter 1: Incorporating Flash Creations

Introducing Flash CS4

Touring the interface

Getting comfortable with Flash

Setting up your workspace

Building Flashy Navigation

Creating the navigation menu document

Creating buttons in Flash

Assembling your menu

Adding functionality to the buttons

Publishing your file and adding it to your page

Flash as an Animation Tool

Create a Flash Presentation

Exploring the Many Tricks of Flash

Book V: Chapter 2: Using Sound

Exploring Audio Formats for the Web

Adding Flash Audio to a Page

Creating Flash audio

Adding sound to a Web page

Embedding a QuickTime Player in a Page

Adding the RealMedia Player to a Page

Adding the Windows Media Player to a Web Page

Delivering Your Message

Book V: Chapter 3: Using Web Video

Exploring Web Video Formats

Working with Digital Video

Capturing video

Encoding video

Creating and Encoding Flash Video

Adding Flash Video to a Web Page

Adding QuickTime Player to a Page

Adding Windows Media Player to a Page

Avoiding Digital Video Pitfalls

Book V: Chapter 4: Active Slideshow Pro

About Active Slideshow Pro

Installing the Extension

Creating a Slide Show

Launching Active Slideshow Pro

Adding slides to your show

Adding text and sound to a slide

Editing a slide show

Book VI: Audience Interaction

Book VI: Chapter 1: Adding Basic Interactivity with HTML Forms and JavaScript

Understanding Interactivity

Getting Ready to Code

Building an HTML Form

Form tags:


Text fields:

Submit buttons:

Creating a simple form in Dreamweaver

Testing the form

Adding Elements to Your Form

Password fields

Hidden fields

Textarea form objects

Multiple choice types (check box and radio buttons)

Drop-down lists

Event Handlers and JavaScript

Making Dynamic Pages with Server Side Technology

Book VI: Chapter 2: An Introduction to ASP

Understanding ASP

Creating ASP Pages and Testing Them on Your Local System

Working with IIS

Setting up the Web site

Defining the site in Dreamweaver

Creating ASP Pages in Dreamweaver

Using variables

Introducing VBScript functions

Discovering Cool ASP Tricks

Displaying a random image

Create a rotating ad banner

Book VI: Chapter 3: Introduction to PHP

Defining PHP

Fulfilling PHP Server Side Requirements

Creating PHP Pages

Declaring and Using Variables

Working with Conditional Statements

Putting conditional statements into action

Using comparison operators

Using logical operators

Repeating Lines of Code, Using Loops

Using a while loop

Using a for loop

Generating a Random Image

Book VI: Chapter 4: MySQL and PHP

Creating a Mailing List Form

Creating the Database

Creating the PHP Code

Retrieving Information from a Database

Book VI: Chapter 5: Additional Site Interactivity

Engaging Visitors with an Online Journal (Blog)

Initiating Online Conversations: Forums and Message Boards

Establishing an Online Community: A Wiki

Feeding Them Your Content: RSS

Using an online feed reader

Creating an RSS feed

Validating your feed

Getting your feed going

Branding through E-Mail

Keeping Them Up to Date: Newsletters

Book VII: E-Commerce

Book VII: Chapter 1: An E-Commerce Primer

Nailing Down E-Commerce Concepts

Establishing an online identity

Researching domain names

Purchasing domain names

Choosing an e-commerce-friendly server

Planning a user-friendly site

Brainstorming the site

Adding Basic E-Commerce with PayPal

Using PayPal Website Payments Pro

Integrating with Credit Card Authorization Packages

Solving the online payment maze

Internet fraud: An e-commerce merchant's worst nightmare

SSL — What Is It?

Using a secure server

Sharing an SSL certificate

E-Commerce Do's and Don'ts

Book VII: Chapter 2: Building an E-Commerce Site

Technological Considerations

Usability: Thinking Like a Customer

Legal Considerations: Call a Lawyer

Cookies that don't crumble

Spam, spam, spam, spam!

Creating an E-Commerce Site

Setting up the e-mail addresses

Selling items with a PayPal account

Using a Shopping Cart

Creating a mailing list form

Forwarding the information to a database

Test, test, and then test again

Selling Online

If you build it they won't care

Security concerns

Following through on every sale

Book VII: Chapter 3: Maintaining an E-Commerce Site

When Technology Breaks Down

When client-side technology runs amuck

Server-side technology, or code sleight of hand

Handling Customers

Getting it in writing

Documenting everything

Handling e-commerce customers

Search Engine Optimization (SEO) and Marketing

Optimizing the site for search engines

Finding sites to link to the e-commerce site

Danger, Will Robinson! These do not compute!

Using search engine software

Marketing the site to the world

Figuring Out When to Upgrade

Upgrading to a more robust Web hosting package

Upgrading to another server

Book VIII: Site Management

Book VIII: Chapter 1: Helping a Site Succeed

Planning and Incorporating Search Engine Optimization (SEO)

SEO defined

Seeing why SEO is essential

Understanding the mechanisms: Meta tags, keywords, descriptions, and alt text

Improving site searchability

Hiring the Right Professional Help

Deciding between SEO and paid advertising

Submitting your site to search engines

Using a service to submit your site

Determining Whether Your SEO Is Working

Reading your Web stats

Defining Web stat terms

Adjusting the site and driving traffic

Using Reciprocal Links to Boost the Site's Visibility

Promoting a Site with Traditional Marketing

Keeping Them Coming Back

Ongoing content development

Creating content to keep them coming back

Book VIII: Chapter 2: Maintaining a Web Site

Updating Pages without Destroying Them

Sharing the Work with Contribute

Creating a connection

Administering the Web site

Sending a connection key

Editing Web pages

Managing a Site with Dreamweaver

Editing new pages

Archiving pages

Tips for Managing Tasks

Simplifying repetitive tasks with Snippets

Taking advantage of your assets

Using the Dreamweaver Library

Book VIII: Chapter 3: Expanding a Site

Use It or Lose It: Should You Add On or Redesign?

Adding on to a site

Redesigning the site from scratch

Headache-Free Expansion

Things to consider when redesigning

Trauma-free site expansion

After Launching the Expanded Site

Book IX: Case Studies

Book IX: Chapter 1: Blog Site

Examining Blog Software and Services

b2evolution

WordPress

Exploring other options: Blogger.com

Creating a Web Site from a Blog

Managing spam

Extending WordPress

Photoblogs

Book IX: Chapter 2: Podcasting Site

About Podcasts

Creating the Podcast Site

Recording Hardware

Zoom H2

Blue Microphones Snowball

Blue Microphones Snowflake

Sound-Editing Software

Adobe Audition and Sound Booth

Sony Sound Forge

Sony Acid Music Studio (Windows only)

Book IX: Chapter 3: Photographer/Portfolio Site

Defining Goals for the Site

Designing the Site

Creating the navigation menu in Fireworks

Optimizing images in Fireworks

Creating thumbnails in Fireworks

Creating the other assets

Putting it together in Dreamweaver

Creating the portfolio pages

Showing off without snootiness

Book IX: Chapter 4: Foundation Site

Meeting with the Client

Meeting the Client's Needs

Creating the Assets

Putting It All Together in Dreamweaver

Building Web Sites All-in-One For Dummies®, 2nd Edition

by Doug Sahlin and Claudia Snell

For Dummies®

Published by
Wiley Publishing, Inc.
111 River St.
Hoboken, NJ 07030-5774
www.wiley.com

Copyright © 2009 by Wiley Publishing, Inc., Indianapolis, Indiana

Published simultaneously in Canada

No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning or otherwise, except as permitted under Sections 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 646-8600. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 748-6011, fax (201) 748-6008, or online at
http://www.wiley.com/go/permissions
.

Trademarks:
Wiley, the Wiley Publishing logo, For Dummies, the Dummies Man logo, A Reference for the Rest of Us!, The Dummies Way, Dummies Daily, The Fun and Easy Way, Dummies.com, Making Everything Easier, and related trade dress are trademarks or registered trademarks of John Wiley & Sons, Inc. and/or its affiliates in the United States and other countries, and may not be used without written permission. All other trademarks are the property of their respective owners. Wiley Publishing, Inc., is not associated with any product or vendor mentioned in this book.

Limit of Liability/Disclaimer of Warranty: The publisher and the author make no representations or warranties with respect to the accuracy or completeness of the contents of this work and specifically disclaim all warranties, including without limitation warranties of fitness for a particular purpose. No warranty may be created or extended by sales or promotional materials. The advice and strategies contained herein may not be suitable for every situation. This work is sold with the understanding that the publisher is not engaged in rendering legal, accounting, or other professional services. If professional assistance is required, the services of a competent professional person should be sought. Neither the publisher nor the author shall be liable for damages arising herefrom. The fact that an organization or Website is referred to in this work as a citation and/or a potential source of further information does not mean that the author or the publisher endorses the information the organization or Website may provide or recommendations it may make. Further, readers should be aware that Internet Websites listed in this work may have changed or disappeared between when this work was written and when it is read.

BOOK: Building Web Sites All-in-One For Dummies®
7.92Mb size Format: txt, pdf, ePub
ads

Other books

Follow You Home by Mark Edwards
A Prideless Man by Amber Kell
American Taliban by Pearl Abraham
Finally a Bride by Vickie Mcdonough
Chow Down by Laurien Berenson
His to Possess by Christa Wick
The Guestbook by Hurst, Andrea
Blind Beauty by K. M. Peyton